Our 20+ Year Story

No Limits Group advances brands through industry leading, customized services.


No Limits began as a distributor working with lifestyle and action sports brands, partnering with a growing network of premium retailers based on the ability to successfully grow a brand and accurately represent its culture and values.

In the last 20+ years, we have built upon our distribution model to be an extended operational partner of the brands we work with. This partnership lets you focus on driving your business while we tailor our services to your needs.


While Canadian Distribution remains a core service, our ability to be your investment & operational partner provides you with a scalable operational infrastructure as well as the confidence and time to drive the brand’s growth levers.

In this partnership, we offer a custom suite of services at fair market rates, which is lower than the brand’s current and future cost/investment. We also selectively make equity investments in brands requiring growth capital.

  • Capita Bad-ass Award In Recognition of Marketing Excellence (2014)
  • No Limits / Sanuk Vendor of the Year by retailer Flip Flop Shop (2012 & 2013)
  • Sanuk Distribution or the Year Green Jacket Award for largest growth (2012)
  • Sanuk Happy U award MVP for best Communication and Best Partnership (2012)
  • Coal Distributor of the year (2012)
  • Osiris Distributor of the year (2012)